utah?

i past a car with a utah license plate and it proclaimed that utah had the greatest snow on earth. and i thought to myself, really? of all the hundreds of places to have snow in america, let a lone in the world...utah has the greatest? i wonder if they meant the greatest snow on earth...to go skiing or snowboarding on. maybe the greatest snow on earth...to make snowmen with? sounds silly but i decided to google "best snow in the world" and it came up with odd answers, none utah. of course its not the exact slogan that utah picked but i still found: niigata, japan; zermatt, switzerland; kitzbuhel, austria; and whistler/blackcomb, british columbia as the best matches for my search. and when i google utah's original slogan everything utah comes up, of course...im just not sure where utah came up with the idea that they had the "greatest snow on earth"...